3C Activation for Coaches

Help professionals learn how to control the chaos of their ADHD, build positive habits and routines to create a life of control, consistency, and confidence both personally and professionally.

Join 3C Activation® for Coaches
Created by internationally-known ADHD Coach, Coach Trainer, and Speaker, Brooke Schnittman, MA, PCC, BCC.

Having ADHD can be HARD!

As an Adult with Attention-Deficit/Hyperactivity Disorder (ADHD) who coaches other adults and students with ADHD, Brooke understands the struggles that come along with being an ADHDer.

Who is Brooke?

Brooke smiles while typing on the laptop in front of her.

ADHD Coach Brooke Schnittman, MA, PCC, BCC, and Founder of Coaching With Brooke has worked with 1000s of ADHDers for over 20 years. Her goal is to help motivated students and adults activate their full ADHD potential. She has been featured frequently in Forbes, Entrepreneur and ADDitude Magazine, The International ADHD Conference, NBC, Fox and ABC News, Chopra Global, and more. Most recently she has authored the Best-Selling book, "Activate Your ADHD Potential" and is the host of the award-winning podcast, "SuccessFULL With ADHD." She runs an annual free summit called ADHD EdCamp for adults with ADHD and parents of ADHDers.

3C Activation® For Coaches is open to
Coaches specializing in ADD/ADHD, Business/Organizations, Career/Transition, Leadership, Personal/Organizational, Small Business, and Professional Coaches who are ready to lead others through this unique journey.

WHO IS THIS FOR?

New and experienced coaches who want to help professionals with or without ADHD
Coaches who don’t have a signature process and are looking to learn and teach a proven process that has been implemented with thousands of clients leading successful and more fulfilled lives
Coaches who are also looking to receive the benefit of the 3C Activation® program as a client while learning the methodology to use with their clients
CCEs for coach continuation or use these credits towards your ICF Coach Certification

COURSE OUTLINE

Pre-coursework Activation Experience

Executive Function Snapshot & Personal Review: Get to know your brain — so you can coach others to know theirs.
Coaching Intake Forms: Organize your thoughts, goals, and why you’re here.
Intake Clarity Checklist: Stay focused and on track with exactly what you need to succeed.
"What is ADHD Coaching?" Intro Module: Understand the heart, science, and impact of this powerful practice.

Week 1: The Inner Setup: Mind Mapping, Micro Shifts & Self-Fill First

ADHD Unplugged: What It Really Is (and Isn’t)
The Three Flavors of ADHD: Inattentive, Hyperactive, and the Combo Deal
Surprising ADHD Truths: What Most People Don’t Know (But Should)
When ADHD Meets Autism: Understanding the Overlap and Untangling the Myths
Inside the ADHD Brain: What’s Firing, What’s Not, and Why It Matters
What to Expect From This Course: Structure, Flow, and How to Make It Yours
Group Coaching 101: What It Is, How It Works, and Why It’s a Game-Changer
The Power of the Pack: Why ADHD Group Coaching Works Wonders for Adults
The “Life Cup” Exercise: Discover What’s Draining You—and What Fills You Up

Week 2: Rewire & Rise: Values, Thoughts, and Emotional Truths

Values & the Brain: Why Alignment Fuels Action
Rediscovering Your C.O.R.E Values Clarity Exercise + Worksheet
Dreadloops Unpacked: How ADHD Brains Get Stuck (and How to Shift)
Break the Loop: Dreadloop Reflection Exercise
ADHD & Negative Thought Spirals: What’s Really Going On
The Power of Thought: Reframing, Resilience, & Real Impact
Alexithymia & ADHD: Why Some Clients Can’t Name Their Feelings
Feel It to Free It: Emotional Processing for ADHD Mind
Real Coaching Practice: Observing & Applying the Tools in Action

3C Activation for Coach Training curriculum

Week 3: Unleash the Spark: Strengths, Wins, & the B.O.U.N.C.E ™ Back Brain

The Power of the Win: Why ADHD Brains Need Celebration to Stay in Motion
Strengths x Neuroscience: How ADHD Brains Are Built to Thrive (Differently)
Spot the Spark: Strengths Discovery Exercise + Activation Worksheet
B.O.U.N.C.E.™ Into Motivation: A Brain-Based Model to Move from Stuck to Start
Leverage the Gold: Turning Strengths Into Sustainable Momentum
Coaching in Action: Practice + Observe Real Strength-Based Sessions

Week 4: Anchor the Why: Motivation, Decisions and the ADHD Brain

The Neuroscience of Intrinsic Motivation: Why It Matters for ADHD Minds
ADHD and Decision Fatigue: What Gets in the Way of Clear Choices
Executive Function Deep Dive: Understanding the Mental Skills Behind Every “Yes” and “No”
CWB’s 5-Step Decision-Making Process: Guided Exercise and Worksheet
The “Why Funnel” Framework: Tap Into Purpose for Sustainable Motivation
Integration and Reflection: Review of Lessons 1–4
Coaching in Action: Live Observation and Practice Sessions Focused on Motivation and Decision-Making

Week 5: Vision in Motion — Goals, the Brain, and the C.O.R.E.™ of Follow-Through

The Neuroscience of Goal Setting: Why S.M.A.R.T. Doesn’t Always Work for ADHD Brains
Rewiring with Purpose: Reviewing the C.O.R.E.™ Model for Sustainable Action
Reimagining S.M.A.R.T.: Goal Setting Exercise and Worksheet Designed for ADHD
The Reticular Activating System: How the Brain Filters for What You Focus On
Visualization for Activation: Guided Script and Practice Exercise
Visualization and Artificial Intelligence: Future Tools to Support Focus and Follow-Through
Coaching in Action: Practice and Observation of Real-Time Goal Work with ADHD Client

A light bulb with a target in the middle and an arrow hitting the bull's eye

Week 6: Tame the Chaos — Brain & Space Hacks to Regulate the ADHD Mind

Understanding DMN vs. TPN: The Brain’s Tug-of-War Between Distraction and Focus
The Atrocious Alphabet: Disrupting Mental Clutter with a Playful Pattern Interrupt (Exercise + Worksheet)
The AIR™ Method: A Step-by-Step Practice to Move Out of Freeze, Overwhelm, and Anxious Thought Spirals
Future Myopia: Why Time Blindness Impacts Planning and Follow-Through
The Neuroscience of Organization: What Makes ADHD Brains Resist Structure and How to Work With It
Adult ADHD Environmental Audit: Checklist + Worksheet for Organizing Space, Time, and Tasks
Coaching in Action: Practice and Observation Focused on Organization, Regulation, and Executive Function Support

Week 7: Focus That Works: Time, Systems & the ADHD Productivity Blueprint

13 Brain-Friendly Productivity Strategies: Systems and Structures That Actually Work for ADHD
Inside the Framework: A Deep Dive into Brooke’s Signature E-book
“How to Focus by Focusing Your Time” — Real Tools. Real Shifts.
ADHD and Disordered Eating: Understanding the Brain-Body Connection + Supportive Strategies
Coaching in Action: Practice and Observation with a Focus on Productivity, Planning, and Personal Habits

A magnifying glass used to zoom in on a clock

Week 8: Own What Matters: The 3S Method to Prioritize, Protect, and Delegate with Confidence

Why ADHDers Struggle to Prioritize: A Brain-Based Breakdown
What’s Getting in the Way: Mental and Emotional Blocks to Clear Prioritization
Blinded Items: What You’re Not Seeing (But It’s Still Costing You)
What Are You Tolerating? How Low-Level Stressors Undermine Your Focus and Energy
Boundary Check-In: Where Are You Leaking Time, Energy, and Attention?
The 3S Prioritization Model: A Practical Exercise to Clarify What Comes First
Why Delegating Feels So Hard for ADHD Brains — And How to Shift That
What Delegation Really Provides: Freedom, Focus, and Executive Function Relief
The CWB Method for Delegation: A Step-by-Step Approach for ADHD Coaches and Clients
3S Prioritization Worksheet
Coaching in Action: Practice and Observation with a Focus on Prioritization and Delegation

A person who is hypnotized by money - Money driven person

Week 9: STOP The Suck: Reclaim Your Time, Energy and Focus

The Science of Hyperfocus: When ADHD Brains Get Pulled Too Deep
The Neuroscience Behind Time Sucks: What’s Stealing Focus and Why
Identifying Your Personal Time Sucks: Awareness as the First Step to Change
From Drain to Discipline: How Noticing Time Sucks Can Create More Ease and Flow
The STOP Time Audit Framework + Worksheet: A System for Redirecting Your Attention
Boosting Dopamine Naturally: Creating a Personalized Dopamenu to Support Focus and Motivation
Nutrition, Dopamine, and ADHD: Dietitian-Approved Tips for Eating with Intention
ADHD, Intuitive Eating, and Disordered Patterns: Gentle Tools for Nourishing Your Body & Brain
Time-Suck Reflection & Dopamenu Worksheets
Coaching in Action: Observation + Practice Around Time Awareness, Regulation, and Routines

Week 10: S.T.O.P. the Stress — Master the S.T.O.P. Method to Reclaim Time & Energy

The S.T.O.P. Method: A Grounded Practice to Interrupt Overwhelm and Redirect Energy
Redefining Productivity: How to Get More Done Without Burning Out
Achieving More with Less Effort: The ADHD-Friendly Approach to Efficiency
Strategic Delegation: Letting Go of Tasks That Drain Your Time and Focus
Stressed to Energized: Shifting Your Internal State Using the S.T.O.P. Framework
S.T.O.P. Method Worksheet + Reflection
Coaching in Action: Practice and Observation Focused on Energy Management and Boundaries

Week 11: Lead the Hard Stuff — Challenging Conversations & Bold Requests

The 5-Step Framework for Challenging Conversations with ADHD Clients
How to Make Bold Requests: Helping Yourself and Your Clients Stretch, Ask, and Advocate
Using AI as a Support Tool: Scripts, Prompts, and Practice for Difficult Conversations
Challenge Yourself & Your Clients: Identifying the Moment that Matters MosT
The Neuroscience of Tough Talks: What Happens in the ADHD Brain During High-Stakes Dialogue
Understanding Delegation Resistance: The Brain Science Behind Why It’s Hard to Let Go
Challenge Exercise + Worksheet
Coaching in Action: Observation and Practice in Navigating Real Conversations

A person trying to make a jump from a cliff to another cliff

Week 12: Build the Toolbox: Integrate, Strategize, and Coach with Intention

Create Your Personal ADHD Coaching Toolbox: Tools for You and Your Clients
3C Activation Concept Review: Tie It All Together with Confidence
Metacognition Mastery: How to Think About Thinking — and Teach Clients to Do the Same
Strategy Over Struggle: Learn to employ predetermined tools to simplify decision-making, reduce stress, and optimize executive function
Strengthening the Brain’s Reward System: How clear communication, strategic structure, and reduced cognitive load boost emotional regulation, motivation, and follow-through
Coaching in Action: Final Practice + Observation — Lead with the Toolbox

A toolbox with a person sitting on top of it with a thinking bubble with a light bulb

Week 13: Activate the Business — From Certification to Coaching Impact

What’s Next for You? Clarifying the Vision for Your Coaching Practice
How to Seamlessly Integrate the 3C Activation® Method into Your Business Model
From Coach to CEO: Choosing Your Offers, Your Niche, and Your Next Bold Move
Real-World Application: Client Scenarios, Case Studies, and Strategic Planning
Scaling with Integrity: Keeping the Heart of 3C Activation® While Growing Your Reach
Final Q&A + Coach Integration Practice

WHAT ARE COACHES SAYING?

This is a great course to take if you are struggling with executive function challenges. I gained insight into why I was struggling and learned some very powerful tools to use to help me and my clients. Most of all I came away with the understanding that I’m not broken - my brain just works differently and I have strengths and skills that I didn’t realize I had. I highly recommend this course!

It has been such an honor and a pleasure to learn from you, Brooke. Your program is applicable on so many levels and the knowledge that I have gained makes me a far better coach and a much better person. I appreciate you so much! I look forward to our 1:1 soon! Warmly, Kim

COURSE REVIEW: I recently completed the 3C Activation® ADHD Coaching Program and wanted to share my thoughts. Having taken another well-known ADHD coaching program in 2003, I was very happy with the ways the 3CActivation training was different and better. What Makes 3C Activation Program Better:  Short and Effective – At just 90 days (12 weeks) the program is structured to be intensive yet manageable.  Personal Growth First – Before learning to coach others, you establish sustainable ADHD-friendly habits, stabilizing your life, ensuring you truly model and use the content you’ll be coaching.  Strong Sense of Community – Unlike other programs, this course intentionally builds a support system through a body double partner, a Facebook group, and a WhatsApp group. The homework is a joint task which builds your body double relationship further and reinforces the new material and makes you accountable to each other.  Science-Backed Methods – Every lesson incorporates ADHD neuroscience,

TRAINING OVERVIEW

3C Activation® for Coaches is a 13 week hybrid program with 1:1 and group coaching.
Help clients get to the root of what's been holding them back.
Help them learn the subconscious beliefs that have blocked them from living in alignment with their actual strengths and values.
Help your clients create a life where they can feel more in control of their ADHD, consistent with their habits and routines, and confident in living an empowered life.
Learn the essential science and latest research on how ADHD and Executive Function deficits impact every aspect of an individual's life.
Develop best practices and strategies to help adult professionals control the chaos of their lives, create consistency in their positive habits and routines, and become confident in improving their overall mindset, time management, productivity, and overall self-worth, both personally and professionally.
Train to facilitate 3C Activation® course for your clients.
Learn to provide 1-on-1 and group Adult ADHD Coaching support using the impactful 3C Activation® philosophy with your clients.

**ALL WHILE YOU ARE GETTING A POWERFUL TRANSFORMATION GOING THROUGH THE COURSE AS A STUDENT!**

CERTIFICATIONS / ACCREDITATIONS

3C Activation Coaching Certification Graph

3C Activation® For Coaches is accredited by the International Coaching Federation (ICF) and the 38 credits can be used in their accreditation process.

Upon completion of 3C Activation® For Coaches, you may apply to be listed on ACO's adhdcoaches.org given that you have the prerequisites listed HERE.

Upon completion of all requirements for 3C Activation® For Coaches, you will receive your 3C Activation® Certified ADHD Professional Coach Badge for use on your website and certificate.

3C Activation Certified Professional Coach Badge

Upon completion of 3C Activation® For Coaches, you are approved for continuing coach education units for PAAC coaches. Including:

• 12 CCEUs towards ADHD Coaching Competency

• 6 CCEUs toward ADHD Knowledge

• 6 CEUs toward ADHD Coaching Resources

• 1.5 CEUs Business Building

With 3C Activation® For Coaches training, you are more than halfway towards the training hours needed for your ICF ACC designation and ICF Membership.

We partner with CASC Coaching to support you with the coach training and mentor coaching required for ICF membership, ACC, MCC, or PCC credentials. See the chart below for the requirements for each step along the journey to becoming a certified ICF Coach.

Please reach out if you have any questions: info@coachingwithbrooke.com.

What Makes 3C Activation® Different from Other Coach Training Programs?

Materials provided and updated for life with plug and play curriculum to start your own ADHD Coaching business with a signature process
Small intimate group of coaches with lifetime access to the community and coach
1:1 meeting with Coach
Small intimate group chat for daily access
Opportunities to get assessed by Coach and coaches to help you improve as a coach
1 of 5 programs accepted for ADHD Coaches Organization (ACO)
You can be at any point in your coaching journey (no prerequisite needed)
Approved by ICF and PAAC
Weekly opportunity for peer-to-peer reflection
Live personalized help from the coach weekly
Updated with the latest neuroscience
90 minute meeting at end of course to help you apply these principles in your coaching business

CURRENT COHORTS

If this time doesn't work, join the waitlist for the announcement of the next cohort!

COURSE DETAILS & EXPECTATIONS

There are no prerequisites for this course.
The Training consists of:
- 24 hours of live interactive group classes
- 12 hours of asynchronous learning
- 1 ½ hour business coaching implementation of 3C Activation® for Coaches
- 1, individual coaching session at the beginning of the course
Training is approved for 38 hours (ICF is in the process of updating this to 38 hours) of International Coaching Federation (ICF) Continuing Education credit (36.5 Core Competency and 1.5 Resource Development). You can use this training for the hours needed to apply for an ACC, PCC, or MCC credential as long as you meet the credential-specific requirements. (see above for more)
You will be assigned one or two coaching buddies from the class to meet with for weekly discussion and practice. The expectation is that you will speak with your partner for one hour per session for the asynchronous learning portion of the training.
During each class, brief homework is assigned to reflect on and deepen your learning.
Class is offered over the Zoom platform. Though optional, I prefer that you have your video camera on to maximize involvement.
Class participation is encouraged for all class members.
Upon registration, you will receive a reading list. Including Activate Your ADHD Potential by Brooke Schnittman which outlines Brooke’s philosophy & approach to working with professionals with ADHD. This book is not included in the course fee.
Please notify us of any planned or emergency absences before the class. Credit hours are awarded based on participation in live classes; however, there is an option to make up a limited number of missed sessions.
Each class is recorded so that you have it for future review. (Recordings are also used for periodic audits by accrediting organizations and occasionally for students in other classes when their recordings are defective. Registering for a class means agreeing to these uses of recordings.)
All of the lessons, presentations, and training materials are intellectual property owned by Coaching With Brooke, LLC and its founder, Brooke Schnittman.
Participants agree that there shall be no duplicating, replicating, or otherwise reproducing the materials for the use of anyone other than expressed by Brooke Schnittman and Coaching With Brooke, LLC.
The Training fee may be paid in full or in two or three payments.
Lesson 12 homework MUST be completed by 2 weeks after completion of last class.

**The materials in the 3C Activation® for Coaches Program are for your personal use with clients only. They are not to be used for training coaches, or professionals, or any form of redistribution without prior written permission. Click here to read full agreement.**

Non-Discrimination Policy

Coaching With Brooke, LLC is committed to addressing issues of diversity and multiculturalism and engaging in practices that reflect the belief that professionals will thrive only by developing an inclusive coaching community. This commitment is fully aligned with Coaching With Brooke’s, LLC's values that prohibit discrimination based on age, color, gender, national origin (ancestry), physical impairment, marital status, political affiliation, race, religion (creed), disability, or sexual orientation in the application of all program policies and procedures. Any and all instructors must adhere to these standards.

Cancellation Policy

Coaching With Brooke, LLC may cancel or reschedule the training at its discretion. Coaching With Brooke, LLC is not responsible for costs outside of course fee refunds that students may incur due to cancellations or rescheduling. Additional courses are added based on enrollment.

Coaching With Brooke, LLC will notify participants at least two weeks before a training cancellation unless an unforeseen emergency deems it necessary to cancel a class in short order. Course fees will be refunded to each participant or applied to a future course at the participants’ discretion.

Still have QUESTIONS? Book a FREE call with my enrollment advisor

I prefer 1:1 to group coaching. Can I get that instead?

HERE is how you can work directly with her.
Can I cancel?

Yes, you can cancel at any time with no fees. See video tutorial here. Go to 'Packages & Subscriptions' on your profile Select the subscription you wish to cancel Select 'Cancel' 'Yes, Cancel'
Do I need to be an ADHD coach to join?

No, this program is for all neurodivergent coaches or consultants who are looking to grow their business with well studied tools that have worked for Brooke and her company.
I still don't know if this program is right for me...

Please email your questions to us at info@coachingwithbrooke.com. We will get back to you in a timely manner.
When will the course completion certificate and badge be issued?

After you complete the course, all payments, and all 12 homeworks have been approved by your coach. All must be completed no later than 2 weeks after the end of the program.
Do I need any prerequisites before starting?

No.
The time zone difference doesn't work for me to attend classes. Can I still take this course?

Please email Brooke at brooke@coachingwithbrooke.com to discuss possibilities.
Do I have to be an ADHD coach to go through this course?

No, you can go through 3C Activation® for Coaches as any professional and still gain value being an expert in the materials and learning provided. We have had tutors, therapists, teachers, and service providers graduate 3C Activation® for Coaches and utilize the materials with their students, clients, and patients.
Are CCEs available for this class?

Yes, 38 ICF credits are awarded as well as 25.5 CCEUs as detailed below. • 12 CCEUs towards ADHD Coaching Competency • 6 CCEUs toward ADHD Knowledge • 6 CEUs toward ADHD Coaching Resources • 1.5 CEUs Business Building
Do I have to use my 1:1 package within a month?

Your sessions must be used within 8 weeks. 1 session per week is highly recommended for best results, not required.
Can I reschedule or cancel a session?

We understand that life doesn't always go according to plan! You can cancel or reschedule any 1:1 coaching session without penalty 24 hours in advance. All appointments not canceled or rescheduled within 24 hours of the scheduled appointment time will be considered a missed appointment and the amount for the session will not be refunded.
How do I purchase one-on-one sessions with a coach?

See video tutorial here. Check out our "Your Team" page and select "Read More" on the coach of your choice Select "Work with (Coach Name)" Select Adult or Student coaching Select your 1st appointment date/time Input your name, email, & billing information as prompted
How long does it take to see results?

Depends on the work you put in, your goals, your drive, frequency of sessions, etc. Our clients - on average - take 2 packages (8 sessions) in our 1:1 coaching before they report seeing desired results.
What ages do you work with?

We work with everyone ages 8 years old and up.
I’m not familiar with coaching, how will this help my ADHD?

Unlike therapy, ADHD coaching is action-oriented and focuses on forward-thinking solutions, helping you build confidence and achieve your goals. It offers personalized support and practical strategies tailored to your unique strengths and challenges, empowering you to thrive in all areas of your life. Learn why you do certain behaviors and how to change your habits that stick for the long-run. Having a coach who understands ADHD can provide validation and a sense of empowerment, guiding you toward a more fulfilling and successful future.
Where are you located?

We service online worldwide.
Where can I find reviews of your services?

Check out our Google Reviews or view video reviews on our YouTube channel playlist.
Can I use my HSA or FSA account to cover coaching costs?

Our clients have reported that using their invoice from CWB has allowed them to be reimbursed by their HSA or FSA given that they have an ADHD diagnosis. This is not guaranteed. Please check with your company ahead of time.
How do I cancel my Subscription?

See video tutorial here. Go to 'Packages & Subscriptions' on your profile Select the subscription you wish to cancel Select 'Cancel' 'Yes, Cancel'
How does AfterPay work?

Pay in 4 interest-free installments over 6 weeks. Late fees apply. Download the AfterPay app or visit their website to view and manage your payments. Visit the AfterPay FAQ for more.
Can I use this for professional development?

In most cases, yes. -If you are a business owner, please feel free to speak with your accountant about writing this off as a business expense. We will provide you with the necessary documentation. -If you work for a company that allows for professional development training, we have had many people ask for the invoice to share with their bosses.
Do you take insurance?

No, unfortunately coaching is not covered under insurance at this time. BUT... Our clients have reported that using their invoice from CWB has allowed them to be reimbursed by their HSA or FSA given that they have an ADHD diagnosis. This is not guaranteed. Please check with your company ahead of time.
Do you offer scholarships?

We don't offer scholarships but we do offer giveaways, webinars, and free events every so often. Follow us on Instagram and subscribe to our newsletter to see when events occur. You can register for our FREE ADHD EdCamp: a virtual and LIVE (in Boca Raton Florida) ADHD education day with panels hosted by ADHD Experts every year in October since 2020. For additional support and strategies, check out Activate Your ADHD Potential by Brooke, a powerful resource designed to help individuals with ADHD harness their strengths and thrive.
How much does one-on-one coaching cost?

Our 1:1 coaching packages start at $700.00 USD per 4 session package. Rates vary by coach.
What is included in the annual licensing fee?

1. Access to the password-protected 3C Activation™ program– Google slides, course handouts, and marketing materials. 2. Authorization to promote that you are a Licensed Provider and Facilitator of the 3C Activation™ workshops within your community. These workshop materials are updated regularly to reflect new learnings, research, and philosophies. 3. One free Mentor session with Brooke Schnittman to discuss marketing, client support, presentation support, or business development issues (Value: $600).